Our SEO Process

How We Deliver Results

We've refined our SEO methodology over years of helping Liverpool businesses succeed online. Our structured, four-phase approach ensures nothing is left to chance - every action is purposeful, measurable, and designed to drive real business growth.

1
Discovery & Audit
2
Strategy Development
3
Implementation
4
Monitoring & Reporting
Phase 1

Discovery & Audit

Week 1-2

Every successful SEO campaign starts with a thorough understanding of where you currently stand. We conduct an in-depth audit of your website, analysing everything from technical performance to content quality and backlink profile. This comprehensive assessment reveals exactly what's working, what's not, and where the biggest opportunities lie.

We also research your competitors and industry landscape to understand what it takes to rank in your market. This competitive intelligence shapes our strategy and ensures we're targeting the right keywords with realistic expectations.

What We Analyse

  • Current rankings and visibility
  • Competitor research and benchmarking
  • Technical site audit (speed, mobile, crawlability)
  • Content gap analysis
  • Backlink profile assessment

Deliverables

Comprehensive SEO audit report with prioritised recommendations and actionable insights.

Phase 2

Strategy Development

Week 2-3

Armed with insights from our audit, we develop a customised SEO strategy tailored specifically to your business goals, target audience, and competitive landscape. This isn't a template approach - every strategy is built from scratch based on what will work best for your unique situation.

We prioritise actions based on potential impact and effort required, ensuring you see results as quickly as possible while building a solid foundation for long-term success. You'll receive a detailed roadmap that outlines exactly what we'll do and why.

What We Create

  • Keyword strategy and targeting
  • Content roadmap and calendar
  • Technical optimisation plan
  • Link building strategy
  • Local SEO recommendations

Deliverables

Detailed SEO strategy document with monthly milestones and KPIs.

Phase 3

Implementation

Ongoing

This is where the real work begins. Our team of SEO specialists executes the strategy, implementing optimisations across your website and building your online authority. We handle everything from technical fixes to content creation to outreach campaigns.

We work in sprints, tackling the highest-priority items first while maintaining a consistent pace of improvement. You'll always know what we're working on and see the impact of each change we make.

What We Do

  • On-page optimisation
  • Technical SEO fixes
  • Content creation and optimisation
  • Link building and outreach
  • Local listing management

Deliverables

Monthly implementation reports detailing all work completed and results achieved.

Phase 4

Monitoring & Reporting

Ongoing

SEO isn't set-and-forget. We continuously monitor your rankings, traffic, and conversions to understand what's working and identify new opportunities. Our team stays on top of algorithm updates and industry changes to ensure your strategy remains effective.

You'll receive detailed monthly reports that clearly show your progress and ROI. We believe in complete transparency - you'll always know exactly what results we're delivering for your investment.

What We Track

  • Ranking improvements
  • Organic traffic growth
  • Conversion tracking
  • ROI measurement
  • Competitor movements

Deliverables

Monthly performance reports with insights and recommendations for continued growth.

What to Expect

A realistic timeline for SEO results.

Month 1-3

Foundation & Quick Wins

Technical fixes implemented, on-page optimisation completed, initial content published. You may see early ranking movements and increased crawling activity.

Month 3-6

Significant Improvements

Rankings begin to climb for target keywords, organic traffic increases noticeably, and you start seeing more qualified leads from search.

Month 6-12

Major Growth & Scaling

Strong rankings established for primary keywords, substantial traffic growth, measurable ROI. We expand targeting to capture more market share.

Frequently Asked Questions

Common questions about our SEO process.

SEO is a long-term strategy. Most clients see initial improvements within 3-6 months, with significant results appearing between 6-12 months. Quick wins like technical fixes and on-page optimisation can show results sooner, but sustainable ranking improvements take time to build.

We provide comprehensive monthly reports covering rankings, traffic, conversions, and key performance indicators. You'll also have access to a real-time dashboard for ongoing monitoring, and your account manager is always available to discuss progress.

You'll be assigned a dedicated account manager who will be your primary contact throughout the engagement. They'll coordinate with our specialist team of technical SEOs, content writers, and link builders to ensure seamless communication and consistent execution.

We understand that business priorities can shift. Your strategy is a living document that we review and adjust regularly based on performance data and your evolving needs. Simply speak to your account manager about any changes, and we'll adapt accordingly.

No ethical SEO agency can guarantee specific rankings, as search algorithms are controlled by Google. What we guarantee is our commitment to best practices, transparent reporting, and continuous optimisation to improve your visibility. Our track record speaks for itself - we've helped hundreds of Liverpool businesses achieve significant ranking improvements.

We use industry-leading SEO tools including Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics, and various proprietary tools we've developed. This comprehensive toolkit ensures we have accurate data to inform our strategies and track your progress.

Ready to Start Your SEO Journey?

Let's discuss how our proven process can help your Liverpool business grow.

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